How to Use EOS Marketing RocksIf you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re big fans of EOS® and are frequently asked for ideas on what marketing Rocks would look like.Below are some marketing Rock ideas for your company. Ready for...
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision....
We're talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing....
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?...
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc....
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority....
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind....
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders....
Product descriptions are critical to all marketing and sales efforts but rarely developed properly....