Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner....
14
Oct
Marketing Strategy
14
Oct
Management Rock: Create brand cheat sheet and teach staff how to use it
Brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to....
14
Oct
Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of "conversion" for example. Sounds basic, but we see it missing all the time....
14
Jul
Our Proven Approach to B2B Marketing Strategy & Tactics
The marketing challenge As a fractional CMO, the most common roadblock I see is a lack of direction. A lot of tactics are happening, but they are scattered. There’s no accountability. There’s no clear focus or goal. Clients usually come to us with one of three issues: They are...
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