14 Oct Execution Rock: Set up marketing tracking
What are Marketing Rocks?
If you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re big fans of EOS® and are frequently asked for ideas on what marketing Rocks would look like.
This Rock is ready for you to copy, paste, and adjust as needed.
We hope this saves you time and keeps you focused on your marketing foundations.
Marketing Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
Feel free to cut, paste, adjust, and use for your next Quarterly Rocks:
Rock: Set Up Marketing Tracking
V – Vision: You can’t get core metrics and KPIs without first setting up your tracking so you have accurate data. You need the data for the KPIs to track progress to your vision.
S – Specific: Set up, test, and validate digital marketing tracking for conversions.
M – Measurable: Conversions are technically defined and tested (likely form submissions, calls, transactions).
A – Attainable: Marketing staff will need to set up (or learn how to set up) conversions via Google Analytics, Google Tag Manager, and the website (and often call tracking tools).
R – Realistic: Start with digital marketing conversions using existing tools. For example, if you do not have call tracking set up, that will not be part of this Rock.
T – Timely: You likely have the resources in place to ensure this can be completed within 90 days including time for testing and validating the tracking.