Leadership Rock: Craft Your Vision Statement
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision....
14
Oct
Rocks
14
Oct
14
Oct
Leadership Rock: Define core marketing metrics
We're talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing....
14
Oct
Leadership Rock: Define your marketing KPIs and marketing Score Card
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?...
14
Oct
Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc....
14
Oct
Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority....
14
Oct
Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind....
14
Oct
Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders....
14
Oct
Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts but rarely developed properly....
14
Oct
Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner....
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